What are the key factors driving the growth of the Vitamins, Minerals, and Supplements (VMS) market? The growth of the Vitamins, Minerals, and Supplements (VMS) market is primarily driven by increasing health awareness among consumers, rising demand for preventive healthcare, and the growing aging population. Additionally, the trend toward personalized nutrition, expanding e-commerce channels, and the surge in fitness and wellness activities are further contributing to market expansion. The COVID-19 pandemic also accelerated demand for immune-boosting supplements, reinforcing the importance of nutritional health in disease prevention.